“In a world where practices as diverse as operative surgery, legal decision-making and even warfare are largely image-based, insight into the mechanics behind visual representation is indispensable. Although we are constantly surrounded by images, this regular engagement does not necessarily make us visually literate. Most of the time, we are not aware of the tools and codes used in advertisements to create a seductive narrative for a product. Advertising is an important and clever mechanism that helps brands establish the association of physical and social ideas with consumer goods,” wrote curator Evelien Bracke in the exhibition brochure.
Marge Monko (EE, 1976) lives and works in Tallinn. She graduated from the Estonian Academy of Arts (MA in Photography, 2008) and furthered her training at the University of Applied Arts Vienna. Monko works with photography, video and installation media. Most of her works are influenced by the theories of psychoanalysis, feminism and visual culture. Since autumn 2017, she has been working as a Professor of Photography at the Estonian Academy of Arts.
Evelien Bracke (BE, 1980) is a freelance curator and project manager of contemporary art and design. She received her Master’s degree from Ghent University. From 2010 to 2015, she worked at Z33 House for Contemporary Art, Hasselt, where she curated and coordinated several exhibitions, among them Atelier à Habiter (2013–2014), The Wilde Things – The So Contemporary Jewellery Collection of Mrs. Wilde (2013–2014), Mind the System, Find the Gap (2012). She is currently working on the new permanent exhibition for the Design Museum Gent.
We would like to thank: Cultural Endowment of Estonia, Ministry of Culture, Tallinn Department of Culture, Veinisõber, Kuu Stuudio, Sadolin, Christophe Van Gerreway, Jean Van Der Haegen, Qu Chang, Kaisa Sööt, Reimo Võsa-Tangsoo, Zheng Xinyi.